About Me
A 25+ yr software industry veteran with extensive experience in software sales & marketing, Mobile App building, WordPress, UX Design. Currently I’m building my UX Design & UX Research skills while pursuing industry-leading UX certifications in 2022.
Planning & Strategy
20 years at Microsoft in channel & corporate sales management, customer & product marketing, & leadership roles in Global Strategic partnerships, sales & technical engagement. Then 7+ yrs website & mobile app building, & incubating small e-commerce businesses.
UX Design
U.C. Berkeley’s UX Certification (7 course) e.t.a. 12/22. – NNg Neilsen Norman Group UX Design Certification in progress. See portfolio for coursework.
Web Design & Build
Built several websites, blog with Shopify, marketing automation sequences in various tools, copywriting
Mobile APP Design & Build
Built 2 Mobile Apps. February ’22 intensive on latest Mobile App user research & development design best practices.
UX Research
Completing tracks in 2022 from UC Berkeley & NNg (Neilsen Norman). See portfolio.
UX Writing. Copywriting, Content Strategy
Extensive writing experience for enterprise, small business, B-to-B & B-to-C. HubSpot Content Marketing certification & Inbound Strategy certification.
What I offer
UX Design has been (informally) a part of what I’ve done for a long time. I didn’t hold any formal UX positions but did participate in many aspects. I spent 20 years at Microsoft in a variety of roles including:
- channel and corporate sales management.
- customer and product marketing.
- leadership in Global Strategic partnerships, sales and technical engagement.
But my experience after Microsoft is most relevant when (with no work/life balance) I chucked it all in and we moved to Hawaii. While there I learned by doing-it-myself — excellent for building tech skills and user empathy. I:
- incubated a few small internet businesses.
- built several websites and a blog eCommerce site integrated with Shopify for some Hawaii artists.
- built 2 mobile apps.
Being in Hawaii, I didn’t pursue these projects in a big-career way but the pandemic changed my world. It also brought a glut of 1st version apps through which many companies & customers are challenged to engage.
The world needs better UX now—more than ever—and I’m passionate about improving user experiences. User Research is a particular interest of mine.
Last year my family and I moved to the Bay Area where I enjoy exploring the city, attending live performances of anything good, and traveling with our standard poodle Tux.
My Skills
The software industry changes quickly, and often. I focus on keeping my skills current by pursuing provable, benchmarked training through industry-recognized certification programs. Here’s what I’m doing in 2022.
Current Certifications
Google Analytics IQ Certification, Google Ads Measurement Certification, HubSpot Academy Content Marketing Certified, HubSpot Inbound Business Certified
User Experience In-Depth
In progress at University of California Berkeley User Experience certificate program: 7-course intensive series. In progress Neilsen Norman Group UX.
Social Media
On-going
PORTFOLIO
Browse some of my projects below.

